You Conduct a Perceptual Mapping Study What Would Be the Most Appropriate Number of Factors to from the Initial

question 14

Multiple Choice

You conduct a perceptual mapping study.The following data is obtained from the initial factor analysis. $\begin{array} { c } Factor&Eigenvalue& Percent ~of ~Variance\\1 & 3.0 & 33.3 \% \\ 2 & 1.7 & 18.9 \\ 3 & 1.4 & 15.6 \\ 4 & 1.2 & 13.3 \\ 5 & .7 & 7.8 \\ 6 & .7 & 7.8 \\ 7 & .1 & 1.1 \\ 8 & .1 & 1.1 \\ 9 & .1 & 1.1 \\ & & \\ \text { TOTAL } & 9.0 & 100.0 \end{array}$ What would be the most appropriate number of factors to select for the next step of the analysis.

• A)1
• B)2
• C)3
• D)4

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