You Conduct a Perceptual Mapping Study for Shampoo and Decide

question 4

Multiple Choice

You conduct a perceptual mapping study for shampoo and decide that it is a three-factor solution.The computer then determines the extent to which each attribute is associated with each factor.The data is shown below. $\begin{array} { l c c c } Attribute&Factor 1&Factor 2&Factor 3\\\\\text { Untangles hair } & + .88 & + .03 & - .04 \\ \text { Repairs split ends } & + .23 & + .69 & + .03 \\ \text { Makes hair easy to style } & + .78 & - .05 & - .21 \\ \text { Revitalizes hair } & + .11 & + .88 & - .15 \\ \text { One bottle lasts a long time } & - .11 & - .03 & + .88 \\ \text { Not concentrated } & + .72 & + .23 & - .91 \\ \text { Renews hair's natural vitamins } & + .10 & + .78 & - .22 \end{array}$ The attribute "untangles hair" is most closely related to which other attribute (from the list below) ?

• A)Repairs split ends
• B)Makes hair easy to style
• C)Revitalizes hair
• D)One bottle lasts a long time
• E)Renews hair's natural vitamins

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Definitions:

Customer Donations

A process where businesses encourage or facilitate their customers to donate to charitable causes or organizations.

Ronald McDonald House Charities

A non-profit organization that provides support and resources for families with sick children, including housing near medical facilities.

Drop-Shipping

A retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer.

Carbon Footprint

The total amount of greenhouse gases, including carbon dioxide and methane, that are emitted by our actions, directly or indirectly.