The Last Step in the Creation of a Brand Concept

question 21

Multiple Choice

The last step in the creation of a brand concept map is ________.

• A)aggregation
• B)mapping
• C)elicitation

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Definitions:

Women Working Full-Time

The employment status of women who are engaged in work for the standard number of hours defined as full-time by a particular country or industry.

Similar Positions

Situations or job roles that have comparable responsibilities, functions, or statuses.

Mexican Population

The demographic group consisting of people who identify as Mexican in Mexico or as part of a Mexican community in other countries, such as the United States.

Mexico City

The capital and largest city of Mexico, known for its rich history, culture, and as a major political, economic, and cultural center.