Consider the Perceptual Map Shown Below

question 12

Multiple Choice

Consider the perceptual map shown below. What needs to be added to this map in order to determine the single brand that is in the strongest competitive position?

• A)average brand ratings
• B)additional brands in the upper left quadrant
• C)additional brands in the lower left quadrant
• D)the ideal brand
• E)additional brands in the lower right quadrant

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Definitions:

Crowdsourcing

The practice of obtaining ideas, services, or content by soliciting contributions from a large group of people, especially from an online community.

Decision Process

The sequence of cognitive operations or steps taken by individuals or groups in choosing among alternatives to reach a decision.

Alternative Solutions

Refers to various options or methods available for solving a problem or achieving an objective.

Crowdsourcing

Crowdsourcing involves obtaining ideas, services, or content by soliciting contributions from a large group of people, especially an online community.