You Conduct a Perceptual Mapping Study What Would Be the Most Appropriate Number of Factors to from the Initial

question 14

Multiple Choice

You conduct a perceptual mapping study.The following data is obtained from the initial factor analysis. $\begin{array} { c } Factor&Eigenvalue& Percent ~of ~Variance\\1 & 3.0 & 33.3 \% \\ 2 & 1.7 & 18.9 \\ 3 & 1.4 & 15.6 \\ 4 & 1.2 & 13.3 \\ 5 & .7 & 7.8 \\ 6 & .7 & 7.8 \\ 7 & .1 & 1.1 \\ 8 & .1 & 1.1 \\ 9 & .1 & 1.1 \\ & & \\ \text { TOTAL } & 9.0 & 100.0 \end{array}$ What would be the most appropriate number of factors to select for the next step of the analysis.

• A)1
• B)2
• C)3
• D)4

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Definitions:

Intent

The state of mind with which an act is done, signifying purpose or intention.

Joint Ownership

A form of property ownership in which two or more parties share ownership rights simultaneously.

Limited Partner

In a limited partnership, a partner who contributes capital to the partnership but has no right to participate in its management and has no liability for partnership debts beyond the amount of her or his investment.

Dissolution

The process of officially ending or dissolving a business, partnership, or marriage, along with the settling of its affairs.