You Conduct a Perceptual Mapping Study The Question Mark Should Be Replaced with ________

question 39

Multiple Choice

You conduct a perceptual mapping study.The following data is obtained from the initial factor analysis. $\begin{array} { c c c } Factor&Eigenvalue&Percent ~of ~Variance\\1 & 3.0 & 33.3 \% \\ 2 & 1.7 & 18.9 \\ 3 & 1.4 & 15.6 \\ 4 & .8 & ? \\ 5 & .7 & 7.8 \\ 6 & .7 & 7.8 \\ 7 & .3 & 3.3 \\ 8 & .3 & 3.3 \\ 9 & .1 & 1.1 \end{array}$ The question mark should be replaced with ________.

• A)0.0
• B)7.8
• C)8.9
• D)11.1
• E)cannot be determined from the information provided

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Definitions:

Divestiture

The process of selling off a subsidiary company or business division.

Split-up

A corporate action where a company divides its business operations into two or more independently run companies.

Complementary Resources

Assets or inputs that when used together enhance the value or productivity of each other in the production process.

Corporate Restructurings

The process of significantly changing a company's operations, structure, or financial setup, often to improve profitability or efficiency.