Consider the Following Two Statements

question 7

True/False

Consider the following two statements:
I.The two groups of men have similar images of your brand.
II.You could improve your brand's position in the marketplace for both groups
of men if you improve your brand's image on Dimension 3.
Which,if any,of these statements is (are)true?
A)I only
B)II only
C)I and II are both true
D)Neither I nor II are true
Answer: D
Page Ref: 523
Difficulty: Difficult
Learning Obj.: LO2
Classification: Synthesis
AACSB Standard: Analytic Skills
-Correspondence maps,similar to perceptual maps,provide explicit insights into the dimensions consumers use to evaluate brands.

• A)I only
• B)II only
• C)I and II are both true
• D)Neither I nor II are true
• Answer: D
• Page Ref: 523
• Difficulty: Difficult
• Learning Obj.: LO2
• Classification: Synthesis
• AACSB Standard: Analytic Skills
• -Correspondence maps,similar to perceptual maps,provide explicit insights into the dimensions consumers use to evaluate brands.