Think About the Creation of a Brand Concept Map

question 16

Multiple Choice

Think about the creation of a brand concept map.The ________ step is where a researcher codes the maps created by each individual respondent and then,based on the data obtained,uses a set of decision rules to combine the individual maps in one master exemplar map.

• A)aggregation
• B)mapping
• C)elicitation

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Definitions:

Android Cell Phone

A smartphone that operates using the Android operating system, developed by Google, featuring a wide range of applications and services.

Administrative Share

A network share created automatically by a Windows operating system, intended for administrative purposes and typically hidden from standard users.

Local Share

Something such as a printer, folder, or disc that has been made available across a network.

Dollar Sign ($)

A symbol primarily used to indicate the currency value of dollars and pesos.