The Use of Segmentation to Increase Message Relevance Is Particularly

question 11

True/False

The use of segmentation to increase message relevance is particularly true of messages communicated via e-mail.

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Definitions:

Textual Poaching

The act of fans or consumers taking media texts and reappropriating them for their own purposes, often in creative or subversive ways.

Encoding/Decoding

A theory in cultural studies and media analysis that examines the process by which a message is created (encoded) by the sender, transmitted, and then interpreted or decoded by the receiver.

Hypodermic Needle Theory

A communication theory suggesting that media messages are injected directly into the brains of a passive audience, influencing their behaviors and beliefs directly.

Active Audience

The concept that media consumers do not passively accept content but actively interpret and integrate it according to their own cultural backgrounds and experiences.