The Following Two Statements Refer to the Types of Variables

question 4

Multiple Choice

The following two statements refer to the types of variables used in a segmentation study.
I.When conducting a segmentation study,demographics must always be used
As a classification variable.
II.When conducting a segmentation study,psychographics must always be used
As a descriptive variable.
Which,if any,of these statements is (are) true?

• A)I only
• B)II only
• C)I and II are both true
• D)Neither I nor II are true

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Definitions:

Punished

The administration of a negative consequence or removal of a positive stimulus following an undesired behavior, with the intention of decreasing that behavior's occurrence in the future.

Transgender Man

An individual whose gender identity is male but was assigned a different sex at birth.

Harassment

Aggressive pressure or intimidation towards someone, often in the workplace or social settings, which can be based on factors like gender, race, or sexual orientation.

School

An institution for educating children and young people.