Imagine That You Conduct a Segmentation Study for McDonald's

question 51

Multiple Choice

Imagine that you conduct a segmentation study for McDonald's.Individuals are assigned to different segments based on the reasons why they eat at fast food restaurants.This would be an example of a segmentation based on ________.

• A)product-related attitudes
• B)brand loyalty
• C)needs or benefits
• D)psychographics

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Definitions:

Sources

Refers to the origins or providers of information, materials, or financial resources.

Economic Profit

The surplus or difference between a firm's total revenues and its opportunity costs, including both explicit and implicit costs.

Sources

The origins or locations from which something is obtained.

Effective Rate

The actual interest rate that a borrower pays on a loan or receives on an investment, taking into account the compounding of interest.