Imagine That You Conduct a Segmentation Study for McDonald's

question 51

Multiple Choice

Imagine that you conduct a segmentation study for McDonald's.Individuals are assigned to different segments based on the reasons why they eat at fast food restaurants.This would be an example of a segmentation based on ________.

• A)product-related attitudes
• B)brand loyalty
• C)needs or benefits
• D)psychographics

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Definitions:

Opportunity Costs

The loss of potential gains from other alternatives when one alternative is chosen.

Target Cash Balance

The optimal amount of cash a company sets as a goal to maintain for operational and contingency needs.

Lockboxes

Special post office boxes set up to intercept and speed up accounts receivable payments.

Accounts Receivable

The sum of money that customers owe to a company for products or services that have been provided but not yet compensated for.