Think About Presenting the Results of a Segmentation Study

question 28

Multiple Choice

Think about presenting the results of a segmentation study.A ________ can be created for each individual segment.This document names and describes the typical individual in a segment,communicating all segment characteristics as a reflection of that single individual within the segment.

• A)summary sheet
• B)persona
• C)narrative
• D)spec sheet

---

Definitions:

Emergentist Theory

A theoretical approach in cognitive science that suggests complex systems and properties emerge from simpler interactions.

Behaviourist Theory

A theory suggesting that behavior is learned and shaped through interaction with the environment, emphasizing the role of external stimuli and responses.

Nativist Theory

The idea that certain skills or abilities are 'native' or hard-wired into the brain at birth.

Telegraphic Speech

Short, simple sentences typical of early child language development, resembling telegrams, often consisting only of essential words.