Consider the Mediamark (MRI)data Shown Below Which Brand(s)have an Average Proportion of Women in Their User

question 7

Multiple Choice

Consider the Mediamark (MRI) data shown below. $$\begin{array} { llllrr } \hline & & \text { U.S. Adults } & \text { Fident } & \text { Islands } & { \text { TresBon } } \\\hline { \mathbf { GENDER: FEMALE } } & \text { Sample } & 14,165 & 926 & 218 & 1,545 \\& ( 000 ) & 114,462 & 6,960 & 1,789 & 14,176 \\& \text { Horizontal \% } & 100 \% & 6.1 \% & 1.6 \% & 12.4 \% \\& \text { Vertical \% } & 52.1 \% & 63.2 \% & 74.4 \% & 46.7 \% \\& \text { Index } & 100 & 121 & 143 & 90 \\\hline\end{array}$$ Which brand(s) have an average proportion of women in their user base?

• A)Tresbon
• B)TresBon and Fident
• C)Fident and Islands
• D)Islands

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Definitions:

Decoding

The process of interpreting and understanding the meaning of information received in communication.

Interpreting

The process of understanding and explaining the meaning of information, actions, or events.

Mimicking

The act of imitating or replicating the behavior, actions, or sounds of another person or entity, often to learn or blend into an environment.

Emotional Contagion

The phenomenon where the emotions of one person can spread to others around them, influencing the feelings and behaviors of the group.