Segmentation Contributes to More Effective Communications Planning Because It Is

question 46

True/False

Segmentation contributes to more effective communications planning because it is usually easier to create and take advantage of new versus pre-existing segments.

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Definitions:

Sectarian Violence

Conflict stemming from sectarianism, or rigid adherence to a particular sect or religious/political group, often resulting in violence and discrimination against perceived out-group members.

Surge

A sudden and powerful forward or upward movement, especially by a crowd or by a natural force such as the waves or tide.

Obama Campaign

The Obama Campaign refers to the election campaigns of Barack Obama, particularly for the U.S. Presidency in 2008 and 2012, notable for their use of digital media and grassroots organizing.

Hope and Change

This phrase was popularly used as a campaign slogan by Barack Obama during his 2008 presidential campaign, symbolizing his message of optimism and promising significant political and social reforms.