The Following Two Statements Refer to the Types of Variables

question 4

Multiple Choice

The following two statements refer to the types of variables used in a segmentation study.
I.When conducting a segmentation study,demographics must always be used
As a classification variable.
II.When conducting a segmentation study,psychographics must always be used
As a descriptive variable.
Which,if any,of these statements is (are) true?

• A)I only
• B)II only
• C)I and II are both true
• D)Neither I nor II are true

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Definitions:

Stock Market Boom

A period of significant and sustained increases in share prices across the stock market, often reflecting investor optimism and economic growth.

Standard of Living

The degree of wealth, comfort, material goods, and necessities available to an individual, group, or society.

Farm Labor Output

The total amount of agricultural goods and services produced by farm labor within a given period.

Family Farms

Small-scale farming operations owned and operated by a single family, often passed down through generations, focusing on self-sufficiency or local markets.