The Following Two Statements Refer to the Types of Variables

question 4

Multiple Choice

The following two statements refer to the types of variables used in a segmentation study.
I.When conducting a segmentation study,demographics must always be used
As a classification variable.
II.When conducting a segmentation study,psychographics must always be used
As a descriptive variable.
Which,if any,of these statements is (are) true?

• A)I only
• B)II only
• C)I and II are both true
• D)Neither I nor II are true

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Definitions:

Adaptive Radiations

The rapid evolution of diversely adapted species from a common ancestor upon encountering new environments or ecological niches.

Feeding Morphologies

The structural adaptations in organisms related to the acquisition, processing, and consumption of food.

Mass Extinction

Mass extinction describes a statistically significant departure from background extinction rates that results in a substantial loss of taxonomic diversity.

Extinction Rate

The rate at which species become extinct over time, often accelerated by human actions and environmental changes.