________ Segmentation Assumes That What People Think,how They Are Motivated,and

question 56

Multiple Choice

________ segmentation assumes that what people think,how they are motivated,and how they lead their lives are often strong determinants or predictors of their use of specific types of goods and services as well as their choice to participate (or not participate) in certain behaviors.

• A)Pseudographic
• B)Psychogeneral
• C)Psychographic
• D)Segraphic

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