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According to VALS,________ with Many Resource Constraints,(e

question 25

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According to VALS,________ with many resource constraints,(e.g.,little money,poorer health,low tolerance for risk) consume little and are motivated mostly by low cost and brand familiarity.


Definitions:

Managerial Responses

The actions or strategies that managers take in response to external or internal stimuli in the business environment.

Feedback

Information provided by agents regarding aspects of one's performance or understanding, intended to guide future performance or actions.

Richer Communication Media

Communication channels that are capable of conveying more nonverbal cues and facilitate a greater depth of message (e.g., face-to-face communication).

Employer Branding

The process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain.

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