Pete Wants to Determine Whether Changing the Form of a Paid

question 22

Essay

Pete wants to determine whether changing the form of a paid search ad affects click-through.He wants to change both wording and type color.He plans to run one experiment focusing on just the change in wording and a second experiment focusing on just the change in type color.What is the better alternative to this plan?

Recognize the importance of aligning sales techniques with the prospect's thinking pace and signals.

Identify and interpret buying signals during a sales presentation.

Understand the ethical considerations in closing sales, including the suitability of the product for the customer.

Realize the significance of the closing step as a part of the sales process, not an isolated event.