The Response to Questions Requesting Personal Information Is Improved When

question 18

Multiple Choice

The response to questions requesting personal information is improved when such requests are ________.

• A)placed at the very beginning of the questionnaire
• B)explained and justified
• C)written to communicate the interviewer's bias
• D)kept to under 10 words
• E)scattered throughout the questionnaire

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Definitions:

Reach

The total number of different people or households exposed to an advertisement or a social media post, often expressed as a percentage of the target market.

Frequency

The rate at which something occurs over a particular period of time or in a given sample.

Effectiveness

The degree to which objectives are achieved and the extent to which targeted problems are solved.

Affective Dimension

Refers to the emotional components of an experience, how individuals feel about something, which can greatly affect perception and behaviors.