You Are Creating a Checklist Question to Assess Reactions to a Test

question 32

True/False

You are creating a checklist question to assess reactions to a test commercial.You are reasonably certain that respondents will like the commercial.As a result,it is appropriate and acceptable to have twice as many positive as negative items on the checklist.

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Definitions:

Logic

A systematic method of reasoning that aims to deduce valid conclusions from premises.

Good-looking Speaker

A speaker or presenter who is aesthetically pleasing or attractive in appearance.

Cognitive Dissonance

A psychological phenomenon that occurs when an individual holds two or more contradictory beliefs, ideas, or values at the same time, leading to psychological stress.

Behavior

is the range of actions and mannerisms made by individuals, organisms, systems, or artificial entities in conjunction with themselves or their environment.