Concepts Such as ________ Provide Few Measurement Problems or Challenges

question 46

Multiple Choice

Concepts such as ________ provide few measurement problems or challenges.

• A)age and gender
• B)love and hate
• C)attitude toward the ad
• D)brand loyalty
• E)social media engagement

---

Definitions:

Cognitive Approach

A psychological perspective that emphasizes the importance of mental functions such as intelligence, thinking, language, memory, and decision-making in understanding behavior.

Psychometric Approach

A method in psychology that involves the measurement of mental functions, abilities, and processes through standardized tests and assessments.

Intelligence

The ability to acquire and apply knowledge and skills, often measured through various cognitive tests and assessments.

Alfred Binet

A French psychologist best known for developing the first intelligence test, which laid the foundation for modern intelligence testing.