When Presented with the Option of Collecting Respondents' Age on Either

question 3

Multiple Choice

When presented with the option of collecting respondents' age on either the nominal or ratio level of measurement,a researcher should collect the data on the ________ level.

• A)nominal
• B)ratio

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Definitions:

Holograms

Three-dimensional images created by photographic projection, often used in security features and entertainment.

Gross Revenues

The total income generated from sales of goods or services before any expenses are deducted.

Freestanding Inserts

Advertisements inserted into newspapers or postal mailings, separate from the main content, usually containing coupons or special offers.

Online Coupon Redemption

The process through which consumers apply digital or printable coupons to receive a discount or special offer when making a purchase online.