Your Client Comes to You and Says: "We Need Research

question 29

Multiple Choice

Your client comes to you and says: "We need research to determine changes in consumers' attitudes toward our brand and our three primary competitors." The first question you should ask the client is:

• A)Who are your three primary competitors?
• B)How long do we have to collect this information?
• C)How is this information going to be used?
• D)What is the budget?
• E)Who do you think is the best person to plan the research?

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Definitions:

Big Five

A model that outlines five broad dimensions used to describe human personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Horney

Karen Horney, a psychoanalytic psychologist known for her theories on neurosis, personality, and the psychology of women.

Penis Envy

A concept in Freudian psychoanalysis referring to a girl's sense of loss and jealousy over not having a penis.

Neurotic Needs

Psychological needs that are considered unrealistic or disproportionate, often leading to anxiety and other mental health issues.