The Production Concept Holds That ________

question 40

Multiple Choice

The production concept holds that ________.

• A) consumers will not buy enough of a firm's products unless the firm undertakes a large-scale selling and promotion effort
• B) a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests
• C) consumers will favor products that are available and highly affordable
• D) achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
• E) consumers will favor products that offer the most in quality, performance, and innovative features

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Definitions:

UCC

The Uniform Commercial Code encompasses a detailed framework of laws managing commercial interactions across the United States.

Obligee

A contractual party who agrees to receive something from the other party.

Third-Party Rights

Third-party rights refer to the rights that the law grants to individuals or entities who are not directly involved in a contract but may be affected by it.

Donee Beneficiary

A third party who benefits from a contract made between two other parties.