When Customers Don't Know What They Want or Don't Even

question 24

Multiple Choice

When customers don't know what they want or don't even know what's possible,the most effective strategy is ________ marketing.

• A) customer-driven
• B) customer-driving
• C) societal
• D) functional
• E) product

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Definitions:

Low-Opportunity Cost

Describes a situation where choosing one option over another entails a minimal sacrifice of alternative opportunities or benefits.

International Trade

The trading of products, services, and financial assets between different countries or territories.

Production

The process of creating goods or services by combining labor, capital, and resources to meet consumer demands or needs.

Currencies

Systems of money in general use in particular countries or geopolitical regions.