Which of the Following Is True of Mobile Marketing

question 87

Multiple Choice

Which of the following is true of mobile marketing?

• A) Few American adults today own a smartphone.
• B) A smartphone is a highly impersonal medium with a low scope for engagement.
• C) Marketers use mobile channels to stimulate immediate buying.
• D) Mobile marketing is a traditional marketing method.
• E) Mobile marketing is the slowest-growing digital marketing platform.

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Definitions:

Cognitive

Relating to cognition, involving the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Biological

Pertaining to the science of life or living matter in all its forms and phenomena, especially with reference to origin, growth, reproduction, structure, and behavior.

Learning Perspective

A psychological viewpoint that emphasizes the effects of experience on behavior, focusing on learning processes.

Cognitive Perspective

A psychological viewpoint that focuses on how people think, understand, and know about the world, emphasizing the importance of mental processes in understanding behavior.