A Brand's ________ Is the Set of Benefits That It

question 80

Multiple Choice

A brand's ________ is the set of benefits that it promises to deliver to consumers to satisfy their needs.

• A) dominant effect
• B) fringe benefit
• C) perquisite
• D) value proposition
• E) dividend yield

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Definitions:

Planning

Planning is the process of setting goals, defining strategies for achieving those goals, and developing plans to integrate and coordinate work activities across an organization or individual effort.

Expected Results

Anticipated outcomes or performance results based on specific actions, strategies, or processes.

Income Statements

Financial reports that show a company's revenues, expenses, and net income or loss over a specific period of time.

Chief Financial Officer

The senior executive responsible for managing the financial actions of a company, including tracking cash flow and financial planning as well as analyzing the company's financial strengths and weaknesses and proposing corrective actions.