Cylog, a Leading Provider of Personal Computer Systems, Began Manufacturing

question 87

Multiple Choice

Cylog, a leading provider of personal computer systems, began manufacturing tablet devices after predicting a future consumer need for portability. Which of the following was most likely implemented by Cylog?

• A) the selling concept
• B) customer-driving marketing
• C) the product concept
• D) sustainable marketing
• E) the production concept

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Definitions:

Defense Mechanism

Psychological strategies brought into play by individuals, groups, and even nations to cope with realities and to maintain self-image.

Displacement

A defense mechanism where an individual redirects emotional impulses from a real object to a substitute target.

Repression

A defense mechanism where unpleasant thoughts, feelings, or desires are unconsciously excluded from consciousness.

Psychodynamic Tradition

A psychological perspective that emphasizes unconscious processes and childhood experiences in shaping behavior and personality.