At Ken's Boutique,the Policy Statement Posted in the Reception States

question 29

Multiple Choice

At Ken's boutique,the policy statement posted in the reception states: "Without our customers,we don't exist." Ken and his staff aim to delight each customer and they are quick to offer discounts or extra services whenever a customer is anything less than satisfied.Instead of focusing on individual transactions,Ken and his staff are putting a priority on ________.

• A) decreasing customer-perceived value
• B) managing partner relationships
• C) attracting "butterflies"
• D) converting "strangers" into "butterflies"
• E) capturing customer lifetime value

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Definitions:

Symbol

An object, character, figure, or color used to represent abstract ideas or concepts.

Dao

A central concept in Chinese philosophy and religion, representing the fundamental principle underlying the universe that guides everything in harmonious existence.

Karma Yoga

(Sanskrit.) The spiritual discipline of disowning one’s own actions, with the consequence that one does not accumulate karma from them.

Attitude

A settled way of thinking or feeling about someone or something, typically reflected in a person's behavior.