The Ultimate Aim of Customer Relationship Management Is to ________

question 45

Multiple Choice

The ultimate aim of customer relationship management is to ________.

• A) produce high customer equity
• B) divide markets into distinct segments
• C) evaluate customer lifetime value
• D) turn "strangers" into "butterflies"
• E) evaluate current sales share

---

Definitions:

Amazon

An American multinational technology company primarily known for its e-commerce platform, along with cloud computing, digital streaming, and artificial intelligence.

Disintermediation

The removal of intermediaries in a supply chain, allowing for direct transactions between producers and consumers.

Online Services

Web-based applications and resources that provide users with various functionalities over the Internet.

New Ventures

Initiatives or businesses started to explore new markets or create new products.