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The Aim of Customer Relationship Management Is to Create Not

question 62

Essay

The aim of customer relationship management is to create not just customer satisfaction, but customer delight as well. Explain.


Definitions:

Scientific Approach

A method of research involving systematic observation, measurement, and experiment, and the formulation, testing, and modification of hypotheses.

Structures of Mind

This term suggests a conceptual framework for understanding the complex organization and function of the psyche or brain, including cognitive processes and emotional responses.

Mental Elements

Fundamental components or aspects that constitute the mind or psychological processes.

Titchener

Edward Titchener was a psychologist who is best known for developing the school of thought known as structuralism, focusing on the components of the human mind.

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