Crowbar Records Used to Sell Its Music CDs Through a Network

question 13

Multiple Choice

Crowbar Records used to sell its music CDs through a network of retail outlets,record stores,and music dealers but stopped using these agents with the advent of MP3 technology.Crowbar now sells its music independently on its Web site,through personal mail,and on social networking sites.Which type of marketing system has Crowbar most likely adopted?

• A) an administered marketing system
• B) a contractual marketing system
• C) a horizontal marketing channel
• D) a direct marketing channel
• E) a vertical marketing channel

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Definitions:

Visual Aids

Tools and materials, such as slides, videos, and models, designed to enhance audience understanding of a presentation's key points.

Logical Information

Data or facts that are coherent and consistent, following a clear, reasoned pattern.

Two-Way Communication

A form of communication where information flows in both directions, allowing for feedback and interaction between parties.