Which of the Following Is True of a Direct Marketing

question 42

Multiple Choice

Which of the following is true of a direct marketing channel?

• A) It increases the number of channel transactions.
• B) It enables retailers to reach many customers.
• C) It does not use any intermediaries.
• D) It gives limited distribution control to producers.
• E) It creates a complex distribution channel.

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Definitions:

Lag Indicator

A performance indicator that reflects the outcomes of actions previously taken, providing insight into historical performance.

Quality Inspection

The process of examining and testing products or services to ensure they meet the specified standards or criteria.

Customer Complaints

Customer Complaints are feedback or grievances expressed by customers regarding dissatisfaction with a product or service, important for quality control and improvement.

On-Time Delivery

The measure of a supply chain or vendor's ability to deliver goods or services to customers as scheduled.