A Firm That Uses Direct Marketing Would Most Likely Sell

question 100

Multiple Choice

A firm that uses direct marketing would most likely sell its products through ________.

• A) one marketing intermediary
• B) big box retailers
• C) large wholesalers
• D) multiple intermediaries
• E) the company Web site

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Definitions:

Reliable Performance

Consistently achieving a level of performance that meets the expectations and standards over time.

Flexible Behaviour

The ability to adapt actions and strategies in response to changing circumstances or environments.

Formal Work Groups

Teams established by an organization to achieve specific tasks, characterized by structured roles, responsibilities, and processes.

Organizational Members

Employees or stakeholders who actively participate in the organization's processes and activities.