Crowbar Records Used to Sell Its Music CDs Through a Network

question 13

Multiple Choice

Crowbar Records used to sell its music CDs through a network of retail outlets,record stores,and music dealers but stopped using these agents with the advent of MP3 technology.Crowbar now sells its music independently on its Web site,through personal mail,and on social networking sites.Which type of marketing system has Crowbar most likely adopted?

• A) an administered marketing system
• B) a contractual marketing system
• C) a horizontal marketing channel
• D) a direct marketing channel
• E) a vertical marketing channel

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Definitions:

Central Tendency Error

The inaccurately concentrated rating of all employees towards the middle of a performance scale, avoiding the extremes of high and low evaluations.

Perceptual Error

A cognitive mistake that occurs when interpreting information about the environment, often leading to inaccuracies in judgment or understanding.

Supervisor

An individual in a position of authority who oversees and directs the work of other employees to ensure organizational goals are met.

Beauty Effect

A social phenomenon where individuals perceived as attractive are often given preferential treatment or are judged more favorably.