Vertical Conflicts in Distribution Channels Are Conflicts That Occur Between

question 22

Multiple Choice

Vertical conflicts in distribution channels are conflicts that occur between ________.

• A) same levels in the same channel
• B) different levels of the same channel
• C) same levels of different channels
• D) different levels of different channels
• E) retailers and customers

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Definitions:

Mass Customization

A production and marketing technique that combines the flexibility and personalization of custom-made products with the low unit costs of mass production.

Repetitive Focus

involves a production strategy concentrated on producing high volumes of a few standardized products or services, often characterized by a continuous production flow.