TruMart,a Leading Retail Chain,decides to Open a Restaurant Inside Its

question 19

Multiple Choice

TruMart,a leading retail chain,decides to open a restaurant inside its stores,so the firm partners with MeatMe,a popular burger chain.MeatMe opens a restaurant inside TruMart.The MeatMe chain of restaurants also has a deal with Westman Cola to serve only Westman soft drinks at its outlets.This arrangement will benefit all three companies.What kind of channel arrangement is being followed in this case?

• A) administered vertical marketing system
• B) horizontal marketing system
• C) direct marketing system
• D) contractual vertical marketing system
• E) corporate vertical marketing system

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Definitions:

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