GreatWords Is a Book Retailer

question 96

Multiple Choice

GreatWords is a book retailer.Due to the increasing demand for audiobooks,the firm decides to sell audiobooks in its stores.GreatWords signs a deal with Carpem,a leading producer of educational audiobooks.According to the deal,GreatWords will sell only Carpem's audio titles in its stores,while Carpem will not sell its books through other retailer stores.GreatWords profits from Carpem's popularity while Carpem,in return,enjoys better sales.This is most likely an example of a(n) ________ marketing system.

• A) direct
• B) administered vertical
• C) corporate vertical
• D) contractual vertical
• E) horizontal

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Definitions:

Initially Planned

The original strategy or intention devised during the preliminary phase of a project or endeavor.

Actually Accomplished

Refers to tasks or objectives that have been successfully completed or achieved.

Growth Stage

refers to a phase in the life cycle of a business or product characterized by rapid revenue and customer base expansion.

Existence

The state or fact of living or having objective reality.