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How Does a Company Determine Its Channel Objectives? What Factors

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How does a company determine its channel objectives? What factors influence the channel objectives of a company?


Definitions:

Mistake Of Fact

Mistake as to the existence of the subject matter of a contract or the identity of a party.

Rescission

The act of revoking, cancelling, or annulling a contract, returning all parties to their positions prior to the agreement.

Franchise Contract

A legal agreement granting someone the right to operate a business under the franchisor's brand and business model.

Duress

A situation where a person performs an act as a result of coercion or threat of immediate danger to life or personal safety.

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