For a Retailer to Be Able to Differentiate from Competitors

question 29

Multiple Choice

For a retailer to be able to differentiate from competitors and match target shoppers' expectations,the retailer's product assortment should most likely be ________.

• A) identical to the product assortment offered by competitors
• B) devoid of any blockbuster goods since they distract most consumers
• C) targeted at all consumers in the global market irrespective of local needs
• D) constituted by national brands on which the store holds exclusive rights
• E) devoid of any seconds, overstocks, and closeouts that damage the retailer's image