What Is Most Likely the First Major Marketing Decision That

question 34

Multiple Choice

What is most likely the first major marketing decision that a retailer must take?

• A) positioning
• B) targeting
• C) segmentation
• D) differentiation
• E) promoting

---

Definitions:

Changing Tastes

Variations or shifts in consumer preferences and desires over time, which can affect market demand.

The Four Cs

A marketing model that focuses on consumer wants and needs: Customer Solution, Cost to the Customer, Convenience, and Communication.

Situation Assessment

A comprehensive analysis of the internal and external factors impacting an organization or project.

Conversions

The process of transforming potential leads or prospects into customers, typically measured as a ratio or percentage.