For a Retailer to Be Able to Differentiate from Competitors

question 29

Multiple Choice

For a retailer to be able to differentiate from competitors and match target shoppers' expectations,the retailer's product assortment should most likely be ________.

• A) identical to the product assortment offered by competitors
• B) devoid of any blockbuster goods since they distract most consumers
• C) targeted at all consumers in the global market irrespective of local needs
• D) constituted by national brands on which the store holds exclusive rights
• E) devoid of any seconds, overstocks, and closeouts that damage the retailer's image

Recognize the importance of meeting lower needs before higher needs can influence behavior.

Understand Maslow's theory of self-actualization and the characteristics of self-actualizers.

Identify and explain the hierarchy of needs according to Maslow.

Recognize the significance of metaneeds and metapathology in the context of Maslow's theory.

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Definitions:

Morningness-Eveningness

A characteristic of individuals that refers to their preference for mornings or evenings in terms of peak alertness and activity.

Confounding Variables

In a correlational study, an outside variable related to the primary variables; also known as third variables.

Gene-Environment Interaction

The complex interplay between genetic predispositions and environmental influences on an individual's traits and behaviors.

Individual Differences

Variations among individuals in their behavior, emotion, and cognition.