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Describe the promotion tools used by retailers.
Exchange
An activity that occurs when a buyer and seller trade things of value so that each is better off as a result.
Marketing Concept Era
The Marketing Concept Era refers to the period in which businesses recognized the importance of understanding customer needs and wants to guide the production, promotion, and selling of their products and services.
Production Orientation
A business approach that prioritizes the efficiency of production processes and product features over potential market desires or consumer needs.
World War II
A global conflict that lasted from 1939 to 1945, involving most of the world's nations and marked by significant events and turning points in history.
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