In a Promotion Mix,________ Involves Personally Connecting with Carefully Targeted

question 93

Multiple Choice

In a promotion mix,________ involves personally connecting with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.

• A) direct marketing
• B) advertising
• C) public relations
• D) predictive analytics
• E) indirect procurement

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Definitions:

Classical Conditioning

Classical conditioning is a learning process wherein a neutral stimulus becomes associated with a meaningful stimulus, leading to an automatic response.

Operant Conditioning

A type of learning in which an animal is rewarded or punished for performing a behavior it discovers by chance.

Lunar

Related to the moon or its characteristics.

Nocturnal

Describes organisms that are active during the night and rest during the day.