In a Promotion Mix, ________ Performs the Functions of Building

question 19

Multiple Choice

In a promotion mix, ________ performs the functions of building a good rapport with entities outside the company, building up a good corporate image, and handling unfavorable rumors and events.

• A) personal selling
• B) sales promotion
• C) direct marketing
• D) advertising
• E) public relations

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Definitions:

Sadness

Sadness is an emotional state characterized by feelings of disappointment, loss, or despair.

Anger

A strong feeling of annoyance, displeasure, or hostility.

Remorse

A deep regret or guilt for a wrong committed.

Identifying Emotions

The process of recognizing and naming the emotions a person is experiencing.