Examlex
In a promotion mix,________ involves personally connecting with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.
Primary Structure
The linear sequence of amino acids in a protein, dictating its overall shape and function.
Amino Acids
Biomolecules that function as protein precursors, featuring both amino and carboxyl functional groups.
Pleated Sheets
Structures formed by folding of polypeptide chains in proteins, stabilized by hydrogen bonds, contributing to the protein's tertiary and quaternary structures.
α-Helix
A common structural motif in proteins, characterized by a right-handed coiled configuration of the polypeptide chain.
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