John Works as a Junior Marketing Executive at Frontloop Corporation

question 18

Essay

John works as a junior marketing executive at Frontloop Corporation.Frontloop Corporation manufactures guitars and other stringed instruments.It designs a new guitar,the Loneway,customized for the folk music genre.It plans to attract both folk artists and folk music lovers with its advertising campaigns and decides to exclusively use mass-media marketing techniques to advertise the Loneway guitar.What arguments can John use if he wants to convince Frontloop to adopt digital media instead of television advertising?

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Definitions:

Public Goods

Goods that are non-excludable and non-rivalrous, meaning they can be used simultaneously by more than one person without diminishing the value or availability to others.

Lack Perfect Information

A market condition where all participants do not have equal or complete information, affecting their decision-making.

Legal Services

Professional services provided by lawyers or legal practitioners to handle legal matters from advisory, litigation, to documentation.

External Cost

Costs that are not borne by the producer or consumer, but by a third party or the environment, such as pollution.