Cream Bay Has Come Out with a New Range of Ice

question 8

Multiple Choice

Cream Bay has come out with a new range of ice creams.To promote the new products,Cream Bay has set up shopping mall kiosks to offer free ice cream samples to potential customers.Which promotion tool is Cream Bay most likely using?

• A) rebates
• B) price packs
• C) point-of-purchase promotions
• D) coupons
• E) advertising specialties

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Definitions:

Organizational Change Movement

Initiatives or activities aimed at redefining and transforming an organization's structure, operations, or culture to achieve better performance or adapt to new conditions.

Peaceful Social Action

The act of seeking to bring about social change through nonviolent means, such as protests, boycotts, and civil disobedience.

Social Movement

An organized group action focused on promoting or resisting change in society or an institution.

Resource Mobilization

Refers to the process by which social movements crystallize because of the increasing organizational, material, and other resources of movement members.