Which of the Following Is Most Likely True About E-Mail

question 60

Multiple Choice

Which of the following is most likely true about e-mail marketing?

• A) It cannot be personalized to meet individual consumers.
• B) It is a traditional form of direct marketing.
• C) It is restricted to the use of personal computers.
• D) It is used by marketers to send highly targeted messages.
• E) It is always non-intrusive in nature due to spam filters.

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Definitions:

Ethology

The study of animal behavior under natural conditions from the point of view of adaptation.

Imprinting

A form of learning which occurs at a specific life stage and involves recognizing and following the characteristics of another individual, often the parent.

Innate Behavior

Behavior that is inherited and typical of the species; also called instinct.

Classical Conditioning

A type of learning in which an association is formed between some normal response to a stimulus and a new stimulus, after which the new stimulus elicits the response.