How Has the Internet Most Likely Affected Direct Marketing

question 94

Multiple Choice

How has the Internet most likely affected direct marketing?

• A) The time taken by direct marketers to reach customer segments has increased.
• B) The role of technology in direct marketing has become less intense.
• C) The expenditures of marketers on direct marketing have increased.
• D) The growth of digital sales has seen a significant downturn.
• E) The number of mass marketing forms has expanded.

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Definitions:

Personal Brand

The unique combination of skills, experiences, and personality that an individual presents to the world, particularly in professional contexts.

Social Media

Online platforms and technologies that allow users to create, share content, and participate in social networking.

Potential Client

An individual or organization that could potentially engage the services or buy the products of a business but has not yet done so.

Good Manners

Behavioral practices that are considered polite and respectful in social interactions.